Reviews, accurate business information, and social media activity impact a business's reputation and influences whether a consumer decides to do business with them. Businesses need a way to manage all of these factors in a scalable way.
According to the newly released 'Top 100 Most Valuable Global Brands 2020', the company which boasts the largest value backing up its brand is currently Amazon, with an estimated $415,855 million - taking it to the top of this particular list for the second year in a row. A touch behind is Apple, with a value of $352,206 million. Tech dominates the top ten, in fact, as do U.S. brands. The two geographical exceptions though are the two giants from China - Tencent and Alibaba.