With an increase in confidence by advertisers in the mobile platform, nearly double the amount spent on mobile advertising over last year, (1.23B vs 743mil), will more than likely occur this year, according to an article by PaidContent.org. As we approach the Holidays, brace for more creative advertising on your smartphones and smartpads... Especially on the "free sites" like Facebook, Google and Yahoo!
0 Comments
According to an article from Kurzweil News, Google has begun roll out their Wallet app on the Sprint network to all Sprint Nexus S 4G phones with plans for more phones and possible other wireless networks in the future. According to an article by Aaron Smith, a national survey of Americans indicated that nearly a third of adults prefer receiving texts on their mobile device rather than having to a real voice call. In the near future, consumers will have the ability to pay for most things from their smartphones. The predicted growth of Mobile Payments is 3 fold over the next 4 years. Siting information from Juniper Research, it is predicted mobile payments will grow because of remote mobile payments and payments made by mobile phones at the point of sale. The need to carry credit cards will eventually become a thing of the past as our smartphones are able to verify who we are and that we have sufficient funds or credit the complete a transaction. This is your new blog post. Click here and start typing, or drag in elements from the top bar.
As Smartphones continue their phenominal growth, competition for ad space on these devices will surely shift dollars away from traditional TV advertising. In an article by Razorfish's Paul Gelb, he explains that there are over 3 times the number of mobile phone subscribers than TV subscribers. As more folks use Facebook and other "free" apps on their smartphones, there are definate opportunities to present ads to consumers. You Tube has been doing this for some time. When you find a hot music video to watch, a short ad is placed at the beginning. Consumers are willing to watch these ads for the "free" content they receive later... |
JDog BlogCategories
All
Archives
February 2021
|